Family OfficePropertiesWhy Southern Italy is becoming the new hotspot for real estate investors?

2 September 20230

Sun-kissed beaches, olive groves, a rich history and delicious cuisine-these are just some of the things that may come to mind when one thinks of southern Italy. But there is a new trend that is making this region known for a different reason: real estate investment. Here’s a look at why Southern Italy is quickly becoming the go-to destination for investors and property buyers worldwide.

The temptation of the 1-euro house

You have probably already heard about 1-euro houses, a unique initiative undertaken by several small municipalities throughout Italy. But did you know that these houses are not available everywhere in Italy, but especially in southern regions? As described by Idealista, these 1-euro houses can be a golden investment opportunity. Buyers can turn these houses into residences, second homes or even tourist accommodations. The problem? Often these houses are in a dilapidated state and in need of renovation work, but the earning potential is huge!

The allure of the “Italian dream”

Not surprisingly, the allure of Italy has always captured the hearts of many around the world. The “Italian dream” has never lost its appeal. Living in a historic city, strolling through cobblestone streets, sipping wine at a local vineyard: southern Italy offers this dream at a fraction of the cost compared to more populated northern regions.

A sustainable investment

Sustainability is the buzzword in real estate, and Southern Italy is no different. Recent research brings into focus how the real estate market is moving toward sustainability in Italy, highlighting the transition in property value methods. The shift toward sustainable and eco-friendly properties makes Southern Italy a destination for investors seeking long-term value.

Diversity of properties

Southern Italy, particularly places like Puglia, boasts a myriad of property types. From rustic farmhouses to apartments in seaside towns, there is a property for every taste and budget. This variety is enticing to investors, who have a wide range of choices to fit their investment strategy.

Cultural value

Historic gardens, ancient ruins and UNESCO heritage sites add immense cultural, environmental and social value to the regions of Southern Italy. This, combined with the affordability factor, makes it an advantage for those seeking to invest in historically significant properties.

Affordability and market evolution

The real estate market in places like Puglia remains affordable, offering a glimpse of authentic Italy. Despite market fluctuations, the essence and value proposition of southern Italian real estate has shown steady growth, making it a magnet for potential investors.

Market appreciation and capital attraction

The real estate market globally has undergone changes since COVID. For Italy, repricing is essential to attracting additional capital to the sector. Southern Italy, with its affordability and untapped potential, seems to be at the forefront of this change.


In conclusion, the rise of Southern Italy as a hotspot for real estate investors is not just a temporary fad. Its rich history, diverse property types, affordable prices, and push for sustainability make it a prime location for both experienced investors and first-time homebuyers. As global market dynamics shift, Southern Italy seems poised to rise and shine in the international real estate arena.

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