MortgagePropertiesThe Apulian real estate market in 2023

21 July 20230

When it comes to investing in real estate, “Location, location, location” is a mantra that never wanes. And if you are looking for a combination of beautiful coastal views, historic architecture and Mediterranean charm, Puglia in Italy could be the place of your dreams.

The range of real estate in Puglia

Puglia offers a wide range of property types, including traditional houses, villas, masserias, and the region’s distinctive trulli, whitewashed stone huts with conical roofs that are unique to the region. With its Ionian and Adriatic coastlines, the region’s homes often boast sea views, which is a significant attraction for many buyers, both domestic and international.

The range of properties in Puglia caters to a wide range of preferences and budgets. Two-bedroom ready-to-live-in houses in Brindisi start from around 70-80,000 euros, while properties in need of renovation, such as a trullo in a medieval village like Alberobello, can be purchased for 50,000 euros. Meanwhile, the southern region of Salento offers properties at even lower prices.

Splendor and luxury

At the other end of the spectrum, the region is home to a tantalizing selection of luxury properties. These opulent abodes, often featuring stunning sea views and swimming pools, can yield excellent rental income, thanks to Puglia’s thriving tourism market. Not surprisingly, the region’s luxury properties are often purchased by savvy investors seeking a promising return on investment.

Location is key

The adage of location is especially true in the Puglia real estate market. Coastal towns such as Ostuni, Carovigno, and Ceglie Messapica are favored by buyers because of their proximity to the coast and the international airports of Brindisi and Bari. No matter where you are in Puglia, you are never more than an hour’s drive from the Adriatic or Ionian coast. It is this accessibility, combined with a typical Mediterranean climate with hot, dry summers and mild winters, that makes Puglia an attractive destination for both home buyers and tourists.

The Apulian real estate market in 2023

The Puglia real estate market has seen increasing interest in recent years and shows no signs of slowing down. Buyers are increasingly attracted by the region’s lower prices compared to northern Italy, the allure of a slower, sunnier lifestyle, and the potential return on investment offered by the vibrant tourism sector. Looking ahead to 2023, the market remains robust, with homes for sale from Polignano a Mare to santa Maria di Leuca generating significant interest. Buyers from around the world are attracted by the fascinating architecture, breathtaking landscapes, and enviable coastal views that properties in these locations offer.

The digital evolution

The way we search for real estate is also evolving, with more and more buyers beginning their real estate journey online. Websites such as Oikos Immobiliare have made it easier than ever to search for real estate in Puglia, including coveted homes with sea views. These platforms allow buyers to set specific search parameters, such as the presence of a pool, making the hunt for the perfect Puglia property a breeze.

Final thoughts

Whether you are looking for a vacation home, a permanent residence or an investment property, the Apulian real estate market in 2023 offers an enticing mix of affordability, variety and undeniable appeal. The enduring appeal of Puglia homes for sale with sea views, from charming traditional homes to sumptuous villas, suggests that the region’s real estate market will continue to thrive in the years to come.


Frequently asked questions
Are properties in Puglia expensive?

Puglia offers a wide range of properties to suit different budgets. While luxury properties can have high prices, there are also more affordable options, especially in the southern region of Salento.

Which Apulian cities are most popular with buyers?

Coastal cities such as Ostuni, Oria, Carovigno, Ceglie Messapica, and all of Salento in the province of Lecce are preferred by buyers because of their proximity to the coast and international airports, making them convenient for both residents and tourists.

What makes Puglia attractive to investors?

Puglia’s thriving tourist market, breathtaking landscapes and unique architecture, particularly traditional trulli and sea-view properties, make it an attractive destination for investors seeking a good return on investment.

How is the real estate market evolving in Puglia?

There has been growing interest in the Apulian real estate market, driven by lower prices than in other regions of Italy, as well as the pleasant climate and slower lifestyle.

Where can I find Apulian real estate for sale online?

Websites such as offer a convenient way to search for properties in Puglia, including those with a sought-after sea view, allowing buyers to customize their search criteria to find their dream home. Sites like give you access to advice on buying your dream home in Puglia through a mortgage or financing.

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